About the Dalí Museum

My responsibility for this project was to revamp an existing brand system. For this project, I chose the Dalí Museum and my objective was to fully showcase the painter’s eccentric nature, by creating a custom font that was inspired by sacred geometry as it plays a substantial role in all of his paintings.

The overall revamp revolves around this typeface and its representation of his cubist roots, the new brand system creates a dynamic, playful, and abstract identity that mirrors Dali’s essence. At the same time, this new system makes it more attractive for new generations and gives the museum a chance to fully create an immersive experience through technology, art, and design.

School Project:

Texas State University

Responsibilities:

Art Direction, Branding, Book Design, Collateral Design, Conceptual Design, Graphic Design, Motion Graphics, Packaging Design, Social Media Strategy, Typography Design, UX / UI Design, Video Production, and Web Design.